Deciding the most economical, tax-efficient way to pay for a college education is not always easy. Many parents would prefer to ignore  the fact, hoping that things will somehow work out. Due to the “trust-your-luck” approach, many families face limited options for college. In order for families to best prepare for this future event, it is important to understand college pricing, the admissions process, financial-aid and how to best navigate the entire complex college-funding system. The Heartland Institute employs a variety of strategies to help position families and students to receive optimal placement and funding.